Duped Phone Mockup

Duped is a Podcast Hosted by Dr. Michelle Mazur and Maggie Patterson.

If you’ve ever felt like you’ve been duped by a celebrity entrepreneur or coach, or watched with wonderment while people do downright dirty things to grow their business, this is the show for you.

In Duped, we'll talk about the dark side of online business that you need to know about, and more importantly how to protect yourself from falling prey to these tactics and tricks.

About Your Hosts

We’re business owners, friends and two seasoned communications professionals who’ve got a lot of questions about the practices, strategies and tactics that are common in online business.

For years we’ve had a never ending, behind-the-scenes conversation in the DMs about everything we’re seeing and experience working in the online world.

Teal Arrow
Which is where Duped comes in.

Ripped right out of our DMs we’re going to unpack it all with a focus on:

why it’s happening,
what we need to know about it,
and most importantly what we can each do about it.

Let's do it.

Dr Michelle Mazur

Dr. Michelle Mazur

Dr. Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. She is the author of the 3 Word Rebellion and she has nearly 30-years of experience in messaging, persuasion, and marketing. She is the host of the Make Marketing Suck Less podcast and has been firmly anti-bro-marketing since 2015.

Maggie Patterson

Maggie Patterson

Maggie Patterson is the creator of BS-Free Business®, and has two decades of experience in communications, marketing and client services. She’s worked with everyone from solopreneurs to the world’s biggest brands, and today she’s a mentor and advocates for better business practices in the online space. She’s the host of the BS-Free Service Business podcast and has been self-employed for nearly 19 years.

Subscribe to the show now using your podcast provider of choice:

What Listeners Are Saying About Duped


Support Duped on Patreon

Duped Cover

Join us for only $7/month and get a monthly bonus episode, behind-the-scenes content and more.

Recent Episodes of Duped

Why Do We Fall for Get Rich Quick Schemes
Consumer Caution: Understanding the Risks of Payment Plans in Online Business
How To Read a Sales Page (Part 2)
The Bundle Breakdown: What Consumers Need to Know Before Buying
how to read a sales page part one
The State of “Ethical” Business 2024
Friend or Foe? Understanding Parasocial Relationships in Marketing
Payment Pitfalls: Navigating Guarantees, Refunds, and T&Cs
Behind the Curtain: Decoding Deceptive Tactics in Summits and JVs
Manipulating Minds: The Need to Know About NLP
Schemes on Your Screens: A 2023 Recap and 2024 Predictions
The Fakery of Financial Feminism