Posts by Michelle Mazur

This is a special episode of Duped. We were ready to go with season four, and then life happened. We’ll be back with a fresh new season in early 2023. In this special episode, we look at the impending recession, and how celebrity entrepreneurs are now using that to mess with us and try to…

You just need to share your story is a common refrain in online business. It sounds good on the surface, as every one of us are humans who love a good story. But what happens when those stories are shared so that they manipulate or even harm our audience?  In this episode of Duped, we’re…

Over the last 10 years, there have been countless ways that celebrity entrepreneurs have sold to us, courses, masterminds, memberships and so many more. These trends come and go, and one of the big ones right now is group programs. In this episode of Duped, we’re digging into all things group programs including the potential…

There’s a business argument that is being made that you need to have to be a celebrity or business famous in order to be successful.  But like everything else that we talk about on Duped, chasing the celebrity entrepreneur status is not all that it seems and it has a dark side as a business…

Welcome back to season 3 of Duped. This season we wanted to question HOW we conduct business online. There are some seriously shady business practices that occur in the online space every day. What’s worse those practices get normalized and it becomes business as usual in the online space.  It’s time to question those business…

“You just need this one trick to get people to buy from you. Use the power of language to make your copy impossible to resist. Create raving fans who buy from you on autopilot.” These are just a few of the claims that we’ve heard that fall into the category of scammy sales psychology, and…

The promise of freedom rings loudly in online business. Time freedom, location freedom, financial freedom – it seems like everyone promises that your business will set you free. But there’s a dark side to the promise of freedom where freedom comes at a high cost and that’s what we are diving into this episode of…

“Run to the back of the room. This offer is only good for today. You’ll never be able to get this price again. You deserve to invest in yourself.” Does any of that sound familiar? Phrases like that are a mainstay of speak-to-sell events. Where celebrity entrepreneurs use high pressure and cult-like tactics to get…

Create it once, set it on autopilot and make money while you sleep with a course. You’ll never have to trade dollars for hours again. These are just some of the many promises celebrity entrepreneurs make to get you to enroll in their course that teaches you to create a course.  But do courses live…

For many of us, running an online business means we’re constantly creating content. From blog posts to podcast episodes to Instagram content, to the actual frameworks and methods we use with our clients. Content is the foundation, the backbone of our businesses. It’s how to find clients, it’s how we made sales, and it’s how…