Posts by Michelle Mazur

Have you ever noticed that many celebrity entrepreneurs are essentially promising the same thing through their coaching, courses and programs? Whether it’s a 7-figure lifestyle or the passive income dream, internet marketing tropes are running amok in the online world of business.  Here’s the deal: these cliches are making promises that most people will never…

It’s easy to think “I’m not like them. I would never knowingly manipulate people into buying from me. I’m not like those Bros!” But what if it’s more complicated than that? It’s not a Bro Marketing Binary. What if Bro Marketing is the air we breathe online? You may not look like a Bro, but…

Ethical. It’s quite the buzzword in 2021. Online business owners are waking up to the fact that the way we are taught to market and sell is harmful. We’re seeing a rise of ethical business owners which we welcome…cautiously welcome.  Because there’s a dark side to this new wave of ethical businesses…online business owners are…